Research Intern, Consumer Insights
Washington, DC
Share
Job Description
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.

Policy, Research and International Affairs (PRI) serves AARP by leading the development and articulation of AARP's public policies, research and insights on the 50+ and issues that matter to them, importing best global practices, and strengthening AARP's reputation for world class expertise and thought leadership.


Summary

Fine tune your research skills by interning with a dynamic research unit to help advance the mission of AARP on issues that affect midlife and older adults. We are seeking a Master's-level graduate student pursuing a degree in research, marketing, business, or a related field. You must be able to work independently as well as collaboratively; have an interest in learning about issues affecting individuals age 50 and older; and possess excellent research, organizational, and communications skills.

The Research Department of AARP is looking for a strong Master's-level graduate student to serve as a paid intern. The internship will provide the student with hands-on experience in applied research, data analysis, and data visualization; a chance to do meaningful work that impacts society; and the opportunity for making relevant professional connections. This position offers an exciting opportunity to work with the largest social welfare organization in the country and is an excellent way for a talented graduate student interested in research and marketing to acquire hands-on experience as part of a small, committed and professional team.

The Intern will work on a variety of research projects. On any given day, tasks could include fact checking reports, writing backgrounds for reports, data mining datasets, preparing graphics for presentations, conducting and summarizing basic data analyses, developing research instruments, creating Infographics, creating Tableau visualizations, creating and analyzing geographic information (GIS), and an array of other research-related tasks.




Responsibilities

The intern will support the Consumer Insights team for Membership, Brand, and Organization as they conduct research to support the organization's efforts on behalf of midlife and older adults and provide data, research findings, and integrated insights on the motivations, needs, interests and behaviors of members and potential members. As an Intern, you will apply strategic, analytical and creative thinking to help AARP address challenging problems related to brand perceptions and expectations of AARP membership.

This position offers an exciting opportunity to work with the largest social welfare organization in the country and is an excellent way for a talented graduate student interested in research and marketing to acquire hands-on experience as part of a small, committed and professional team. The position will explore various aspects of consumer research and enable AARP to better understand membership related drivers and keys to building brand affinity.

We'll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development.

On an average day you will:

Strategic

  • Apply innovative thinking and problem-solving to challenges around membership experiences and brand perceptions
  • Offer insights around opportunities to enhance membership acquisition and renewal
  • Share ideas on how to enhance research instruments

Analytical

  • Conduct statistical analyses of data sets
  • Contribute to data analyses and write-up of findings.
  • Create various data views to best communicate analytical findings

Creating Designs

  • Create visual presentations of evaluation processes and results
  • Suggest alternative ways to visualize data and communicate key story lines or insights

Requirements
  • Intern must be enrolled in a Master's-level degree program in research, marketing, business, or a related field at an accredited college or university;
  • Advanced computer skills, including Microsoft Office (Work, Excel, PowerPoint, and Outlook) and familiarity with SPSS are required; familiarity with data visualization such as Tableau or infographics preferred;
  • Must have excellent research, writing, and organizational skills, with the ability to work independently and collaboratively as a member of a team;
  • Excellent oral and written communication skills and keen attention to details are also required.

The successful candidate will possess excellent writing and communication skills and be inquisitive, organized, detail-oriented, friendly, able to multi-task, knowledgeable of research practices, and be comfortable with both standard Microsoft Office software (particularly Excel, PowerPoint and Word) and SPSS. Skills in geographic information systems (ArcGIS) desired. Applicants must have excellent critical thinking/problem solving skills and an ability to identify, analyze and resolve issues creatively and independently.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program.


Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.


Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Job Type Internship