Social Media Internship
Washington, DC
Job Description
Do you believe in the power of play to bring out the best in every kid? Would you like to work where you are encouraged to promote fun, creativity and play? If you are motivated and you possess leadership experience- both on and off the playground - we want you to put your passion for play to work for us.

Playworks is the leading national nonprofit leveraging the power of play to transform children's physical and emotional health. Playworks currently serves more than 2,500 schools in 23 U.S. cities, and reaches 1.25 million students directly and through professional training services. For more information please visit our website: ( ).

Playworks Interns are provided the opportunity for practical application and skills development in a professional setting. In the Mid-Atlantic, our AIM is to reach 97 schools and 42,500 students by the year 2020. As the Mid-Atlantic team is in growth mode, this is an excellent opportunity for a talented individual to make a difference and be directly involved with critical projects as well as an exciting team.

Here is where you come in:
As a Playworks Intern, you will apply your expertise and learned theories to support Playworks Mid-Atlantic. You will focus on the outcomes of expanding and igniting engagement of Playworks constituents online and through video - specifically to increase visibility in the community and highlight stories of the students and Playworks impact. This intern will be working with the marcom team. In your role as a Social Media Intern, it is expected that you will support achieve the following duties:

Social Media

  • Develop and post content for Playworks in several social media channels including Blogger, Facebook, Twitter, YouTube, Snapchat and Instagram
  • Stay on top of best practices for social media and develop new social media strategies for the organization
  • Attend Playworks programming weekly; write blogs, live Tweet, post photos to Instagram and Snapchat
  • Create and boost the Playworks Intern Twitter account on a daily basis
  • Co-create and support annual appeal, individual donor campaigns and all events
Videography and Photography

  • Know how to shoot video and splice clips into top-notch, high-quality videos that can be used externally
  • Develop and manage a Playworks Mid-Atlantic YouTube channel, including production of game illustration videos
  • Create Infographics that are cutting-edge using free online programs
  • Know the basics of taking good photos and be comfortable in any situation
  • Research expansion targets in DC, Virginia, Maryland, and West Virginia for potential partnerships, engagement opportunities, and/or interest in Playworks programming
  • Research and build a database around current issues relating to play
Are you wondering if we are a good fit? You might wonder what Playworks is known for, whether you have the qualifications necessary and interning with us can give you the skills you need? Playworks has been creating safe and healthy play for over 20 years by partnering with school districts all over the U.S. as captured in our story HERE ( ).

  • Experience using and/or administering campaigns through social media, including: Facebook, Twitter, Blogger, YouTube, Instagram, and Snapchat
  • Strong experience shooting and editing video
  • Passion for play, urban education, youth development, play and non-profits
  • Self-motivated, team oriented and reliable. Don't have to be asked twice or reminded about a project
  • Highly organized and has the capacity to manage multiple projects
  • Excellent verbal and written communication and editing skills
  • Flexible and openly seeks advice and best practices
  • Comfortable with people and possible school visits
  • Familiarity with Google Drive applications and/or Salesforce preferred
  • Ability to project a professional and positive image of Playworks
  • Ability to maintain confidentiality of all aspects of job responsibilities
Skills you will adopt as an intern here:
  • Learn how play can impact sustainable change in youth
  • Learn the fundamentals (or expand your current knowledge) of non-profit program creation and management
  • Learn from and directly participate in a fast-growing organization
  • Learn the fundamentals (or expand your current knowledge) of integrated social media strategies
  • Have a program mentor to guide you and teach you the playworks culture
  • Participate in professional development opportunities
  • Apply learned skills in a professional and supported environment
  • Gather valuable feedback to support employment and personal growth
  • Contribute to public awareness of social service and youth development issues
  • Network with professionals in Playworks departments, corporate, foundation, government and non-profit communities
  • Have fun and work with an energized and impassioned team!
Compensation, Location and Schedule:
This highly competitive fall, winter and spring internships are 15-20 hours per week and are unpaid. We are accepting currently enrolled students with degrees in education, health and/or management as of their sophomore year. Graduate students welcome. Interns will spend time in the office and will utilize public transportation or their own cars to visit schools around the city. The office is currently located at 1411 K Street NW, Suite 601, Washington DC; 2601 N Howard Street, Baltimore MD; and in the field.

Playworks is changing the way children experience school every day by leveraging the power of safe and healthy play. We create a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills. Our ambitions demand that we invest in recruiting, developing and managing a team that reflects the broad diversity of our communities. Our core values of inclusion, respect, healthy community and healthy play are the foundation of our organization and are infused in all aspects of our work, including recruiting and retaining the best talent we can.

As an equal opportunity program, Playworks encourages applications from all individuals regardless of age, gender, race, ethnicity, sexual orientation, marital status, physical ability or any other legally protected basis. Playworks evaluates all candidates on a merit basis.
Job Type Internship