2017 Survey Researchers
Median Pay: US$53,920
Entry Level: Master's degree
Summary
Survey researchers design and conduct surveys and analyze data. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand people's opinions, preferences, beliefs, or desires.
Duties

Survey researchers typically do the following:

  • Conduct background research on survey topics
  • Plan and design surveys and determine appropriate survey methods
  • Test surveys to make sure that people will understand the questions being asked
  • Coordinate the work of survey interviewers and data collectors
  • Account for and solve problems caused by nonrespondents or other sampling issues
  • Analyze data using statistical software and techniques
  • Summarize survey data using tables, graphs, and fact sheets
  • Evaluate surveys, methods, and performance to improve future surveys

Survey researchers design and conduct surveys for different research purposes. Surveys for scientific research cover various fields, including government, health, social sciences, and education. For example, a survey researcher may try to capture information about the prevalence of drug use or disease.

Some survey researchers design public opinion surveys, which are intended to gather information about the attitudes and opinions of society or of a certain group. Surveys can cover a wide variety of topics, including politics, culture, the economy, or health.

Other survey researchers design marketing surveys which examine products or services that consumers want, need, or prefer. Researchers who collect and analyze market research data are known as market research analysts.

Survey researchers may conduct surveys in many different formats, such as interviews, questionnaires, and focus groups (in-person, small group sessions with a facilitator). They use different methods to collect data, including the Internet, mail, and telephone and in-person interviews.

Some researchers use surveys to solicit the opinions of an entire population, such as the decennial census, and others use them to target a smaller group, such as a specific demographic group, residents of a particular state, or members of a political party.

Researchers survey a sample of the population and use statistics to make sure the sample accurately represents the target population group. Researchers use a variety of statistical techniques and analytical software to plan surveys, adjust for errors in the data, and analyze the results. 

Survey researchers sometimes supervise interviewers who collect the survey data through in-person interviews or by telephone.

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